There have been many events in 2020 that have influenced mobile app publishers and marketers. In 2021, there will be even more changes, such as alterations in the algorithms and principles of the App Store. The new IDFA tracking policy will affect all promotion channels, including advertising, ASO, and ASA.To get more news about App Store Optimization, you can visit aso700.com official website.

The mobile app market is becoming more and more competitive. App Annie predicts that mobile ad spend will jump to $290 billion in 2021.
1. We will need to invest in alternative promotion channels
In 2021, it is not enough to promote only through the App Store, Google Play and use standard advertising channels (such as Facebook and Google). To attract your audience and get more installs, you need to use alternative advertising platforms and app stores (Mac Store, App Gallery). It is important to invest in the audience and create a community around the application: invest in SMM, email marketing, website.

2. There will be global changes due to changes in the IDFA rules
IDFA is a unique number that helps associate app installs with a specific number and ad campaign. The developer should place all information about the tracked data on the application page. In an update to the iOS expected in 2021 tracking IDFA will require user permission. We may hear about new tactics for collecting information. Platforms with their own data will develop. Marketers will measure ROI differently. Targeted ads can get cheaper, and Apple Search Ads (ASA) can get more expensive. The role of ASO will increase.

3. The importance of product improvement and brand promotion will increase
Experts recommend investing in product improvement and brand development. In 2021, the role of the brand in the mobile market will increase. It will take a lot of effort to get attention to your product after the IDFA tracking policy changes. Therefore, it is important to add new features to the application, work on the quality of advertising messages, implement automation and apply new metrics to track ad performance.

4. We should prepare for changes in the App Store indexing
Auto-correction strongly affects search results and limits the use of branded queries in the semantic core. The appearance of the new Apple search engine may affect the indexing of the application for various queries in the App Store.

5. Subscriptions will be used more often for monetization and engagement
App publishers will work to increase customer engagement. Limiting Apple’s attribution structure could lead to earlier monetization. More companies can start using bundled subscriptions to make their pricing models more attractive.