Urwerk is an independent watchmaking brand founded in Geneva, Switzerland in 1997 by watchmaker Felix Baumgartner and designer Martin Frei. Renowned for its satellite/roaming time display, futuristic industrial design, and groundbreaking mechanical technology, Urwerk has revolutionized the visual language and time-reading logic of traditional watches.

Brand Origin and Core Philosophy

The brand name originates from "Urwerk" (Old German for "primitive device"), a name inherited from the Baumgartner family, initially linked to the legacy of 17th-century chronometers. The duo insisted that "time is not just a reading, but a dynamic performance," deeply integrating industrial/space aesthetics with precision mechanics. Their creations are often described as "spaceships on the wrist."

Identical Technology and Design
Satellite hours + retrograde minutes: the core DNA. Hourly markers (mostly cubes/numerical blocks) move along a minute track, completing one revolution before resetting in reverse; on some models (such as the UR-120), the hourly markers separate and then reassemble during rotation, creating a visually striking effect.

EMC Electromechanical Control (Award Winner, 2014): A mechanical movement paired with an electronic module allows for precise measurement of timekeeping errors (δ value), enabling users to fine-tune the settings, achieving a rare synergy between mechanical and electronic components.

Innovative Materials and Structures: Titanium, ceramic, bronze, and special coatings are used; cases are often non-circular, combining streamlined and angular designs; recent models (such as the UR-150) emphasize ergonomics, with curved cases that fit the wrist comfortably.

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Classic Popular Series

UR-100: The brand's "entry-level" flagship, with a relatively understated design suitable for everyday wear, available in various colors (such as the UR-100V Magic T Hunter Green);

UR-150 Scorpion (2024): Fluid-shaped curved case, 240° super-large retrograde minute arc, upgraded satellite hours, and the highly recognizable Blue Scorpion color scheme;

UR-101 T-Rex: Retro round case, bronze material with scale-like guilloché engraving, presenting a raw mechanical feel, limited edition;

EMC: The flagship of technology, focusing on accurate measurement and user adjustment, launching the EMC SR-71 commemorative edition in 2024, paying tribute to the Blackbird reconnaissance aircraft;

UR-10 SpaceMeter (2025): An experimental model that, in addition to time, displays distances corresponding to the Earth's rotation/orbital speed, breaking away from the traditional timekeeping framework.

Urwerk watches are produced in extremely limited quantities, mostly in limited editions, targeting high-end collectors and watch enthusiasts who seek exclusivity; their pieces have won the Grand Prix d'Horlogerie de Genève (GPHG) multiple times, combining artistic value with technological innovation.