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Modern Chinese women motivated by diversity of values
Nvwa, the goddess ancestor in ancient Chinese mythology, represented the early image of the Chinese women with divine qualities: passing life on and protecting families. To get more news about ancient chinese bedroom, you can visit shine news official website.
But now we know that the traditional Chinese women's quest for the single conservative value of self-sacrifice and family only is effectively over. Today we are seeing a revolution in attitudes to women's values. The image of women in today's China is fluid, shifting and unconfined. In a word, diversified.
The profile of "goddess" has become transformative and inspiring. International Women's Day on March 8 is also called "Goddess Day" by Chinese – a nickname to highlight the beauty of Chinese women and encourage them to be brave and bright. The diversity of Chinese women's values is growing delightfully fast. These modern "Nvwas" are happy to explore themselves in work, relationships, families, communities and in many fields in which they thought they could never make such a difference on their own.
Several decades on, it was crucially important to be pretty for a woman, at least to be "beautiful" in men's eyes as women did not have many choices if they want a better life. And, sadly, the standards of being this kind of "beautiful" are quite dull. Over time, however, Chinese women came to realize that they should not only pursue a single-standard kind of beauty. Embracing a diversified definition of beauty is a trend in China nowadays.
As data from the National Bureau of Statistics of China shows, Chinese women in first-tier cities spend an average of 480 yuan on purchasing cosmetics and fragrances monthly, while 39 percent go to the gym regularly. Abandoning the traditional mantra that "being pretty is what your mum and boyfriend think," they stride forward with diversified aesthetic tastes. The definition of beauty is changing as Chinese women want tanned instead of pale skin, they admire firm abs but don't want to be too skinny and they are starting to believe that being healthy and beautiful is a way to please themselves first.
When asked about important characteristics modern women have, Em Roblin, a Canadian in Beijing who runs programs for women to grow professionally and personally (Inner Circles), chooses the words: curious, courageous and creative. Women's looks are undeniably important, but the simply thinking that equates being beautiful with being successful has long gone.
The British Airways Global Solo Travel Study on the phenomenon of the independent female passengers shows that Chinese solo female travelers are most willing to travel long distances with almost 50 percent flying over 11 hours for their last international experience. Some 46 percent of them prefer to take a vacation alone, and more women than men in China have made a solo trip abroad over 10 times.
More than the travelling market, International Women's Day has been successfully commercialized in China. Discount and coupons pervade on/offline stores. The good side of what has become over-commercialization is we finally see how decisive modern women are in pursuing their own lifestyles. Plus, they can afford it.
Tmall (a Chinese online retailing platform by Alibaba) data shows that the number of female customers buying jogging gadgets increased by 1,389 percent in the past year, while purchasing of diving equipment by women in their 50s and 60s has grown by 79 percent yearly. Isn't it stunning? Health, fun, and experience have finally gained ground in Chinese women's minds. Most importantly, "self" as the core concept guides them to rediscover themselves, mentally and physically, aspects which have been unbelievably ignored for such a long time.
Sally Shan, a mother of two and the managing director of a global private equity firm, said self-realization is always the key to a better life. She told CGTN that a woman should never give up her self identity, no matter whether she has already built a family or is still searching for her true value. "Identifying yourself is a process and I am happy to see Chinese women are not left behind on the way of finding self-awareness, self-discovery and self-fulfillment."
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